English for business studies
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Contents
Thanks and acknowledgements.... .iv
Introduction to the learner vi
：
1 The three sectors of the economy ..7
2 Management..... .12
3 Company structure „17
.4 Work and modvatìon ..23
5 Management and cultural diversity.., 29
6 Recruitment........ 33
7 Labour relations. ......37
8 Production ...........41
9 Products. 45
10 Marketing 50
11 Advertising 56
12 Promotional tools ； 60
13 Accounting and fmancia! statements 64
14 Banking... ..69
15 Stocks and shares 74
16 Bonds..... 80
17 Futures and derivatives 84
18 Market structure and competition,.. 90
19 Takeovers, mergers and buyouts i........ ..96
20 Effidency and employment........... ..101
Business ethics.... 106
S 22 / The role of government...... 110
23 Central banking, money and taxation 115
24 Exchange rates 121
/^5lThe business cycle 126
‘26 * Keynesianism and monetarism .........131
International trade 136
28 Economics and ecology 140
Appendix and Bibliography 146
Language reference 147
Glossary (English-French-German-Italian-Spanish)....................»..... 162
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