Pricing Segmentation and Analytics
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Contents
Chapter 1 Theory of Pricing Analytics 1
Chapter 2 The Practice of Pricing Analytics 25
Chapter 3 Dynamic Pricing and Markdown Optimization 61
Chapter 4 Pricing in Business-to-Business Environments ....... 85
Chapter 5 Customer Behavior Aspects of Pricing 101
Appendix A Dichotomous Logistic Regression Ill
Appendix B Pricing Analytics Using R 121
Notes 143
References 147
Index 153
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