Public Health and Healthcare Management
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TABLE OF CONTENTS
PREFACE 9
PART ONE: HISTORY, PRESENT AND PERSPECTIVES OF DENTISTRY
I. HISTORY OF DENTISTRY AND DENTAL MEDICINE 10
1. Key facts and personalities in dental history
2. Dental profession
3. Academic dental education
4. Postgraduate and continuing dental education
5. Dentistry, stomatology and dental medicine in Bulgaria
6. Dental education in Bulgaria
II. DENTISTRY AND DENTAL MEDICINE IN THE EU 27
1. Foundations, values, structure, and institutions of the EU
2. Healthcare systems, oral health, dental care in the EU
3. Dental education in the EU
4. Social and Health Reforms in Bulgaria relevant to its membership in EU
III. INTERNATIONAL COOPERATION IN HEALTHCARE 44
1. Necessity and prerequisites for international cooperation
2. Medicine and healthcare issues of cooperation
3. Dental/Oral health and international cooperation
4. Nature of international organizations
5. Features of prospective international cooperation
PART TWO: PUBLIC HEALTH AND HEALTHCARE
IV. SOCIETAL AND SYSTEMIC SCOPE OF PUBLIC HEALTHCARE 55
1. Societal structure, basic features
2. Healthcare system as an element of the societal structure -
3. Functioning of the healthcare systems
4. Public healthcare and civil society
V. THE LEGISLATIVE BASES OF HEALTHCARE 73
1. Legislative bases of social governance
2. Legal norms and regulations
3. Hierarchy of legal norms
4. Health as an area of legal regulations
5. Harmonization with European legislation
6. Professional liability
VI. HEALTHCARE MANAGEMENT 84
1. Definitions of terms and basic management concepts
2. Characteristics of the organizations
3. Decision making process. Management cycle
4. Healthcare management
VII. FINANCING OF HEALTHCARE 101
1. Healthcare systems and financing models
2. Changing financing model as part of the transition
3. Principles of social health insurance
4. Legislative regulation of financing
5. National Framework Agreement
6. Financing of dental care
, VIII. DENTAL HEALTH SERVICE 121
1. Structure of dental health service
2. Healthcare delivery and health policy
3. Healthcare professionals and staff
4. Healthcare services
IX. MANAGEMENT AND MARKETING OF DENTAL PRACTICE 129
1. Definitions and concepts
2. Basic marketing concepts/orientations
3. Marketing of services
4. Marketing of the dental practice
5. Dental practice as a business enterprise
6. Dental practice management. Ups and downs basic factors
X. APENDICES
1. BIBLIOGRAPHY 149
2. DEFINITIONS OF TERMS 151
3. ABBREVIATIONS 153
4. LIST OF FIGURES AND TABLES 155
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