THE POWER OF HABIT - Charles Duhigg
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PART ONE
The Habits of Individuals
1. THE HABIT LOOP How Habits Work
2. THE CRAVING BRAIN How to Create New Habits
3. THE GOLDEN RULE OF HABIT CHANGE Why Transformation Occurs
PART TWO
The Habits of Successful Organizations
4. KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL Which Habits Matter Most
5. STARBUCKS AND THE HABIT OF SUCCESS When Willpower Becomes Automatic
6. THE POWER OF A CRISIS
How Leaders Create Habits Through Accident and Design
7. HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO When Companies Predict (and M
PART THREE The Habits of Societies
8. SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT How Movements Happen
9. THE NEUROLOGY OF FREE WILL Are We Responsible for Our Habits?
